Gender: Female
Research Interests: Sustainable consumer behavior, innovation adoption, marketing communication, corporate social responsibility, etc
Contact information: nye@jsnu.edu.cn
Educational Background:
PhD, School of Management, China University of Mining and Technology, 2013
Research Projects in Recent Years：
[1] National Social Science Foundation of China (No.20FGLB003): Research on socially responsible consumer behavior. 2020/10-2023/10.
[2] National Natural Science Foundation of China (No.71502072): The effects of normative appeals on motivating sustainable consumer behavior: A perspective of social responsibility cognition. 2016/01-2018/12.
Selected Publications:
[1] Could visual cues moderate the normative influence in promoting energy conservation? A perspective from the construal level. Resources, Conservation & Recycling 174 (2021) 105808. https://doi.org/10.1016/j.resconrec.2021.105808
[2] A bibliometric analysis of corporate social responsibility in sustainable development. Journal of Cleaner Production. 2020. https://doi.org/10.1016/j.jclepro.2020.122679
[3] “What's in it for me?”: The effect of donation outcomes on donation behavior. Journal of Business Research. 2015. https://doi.org/10.1016/j.jbusres.2014.09.015
[4] Effects of Culturally Verbal and Visual Congruency/Incongruency across Cultures in a Competitive Advertising Context. Journal of Business Research. 2014. https://doi.org/10.1016/j.jbusres.2013.05.015
[5] The influence mechanism of green Cognition and green Emotion on green consumption behavior. Journal of Nanjing Tech University (Social Science Edition). 2019.
[6] Knowledge mapping of domestic sustainable consumption research based on CiteSpace. Journal of Nanjing Tech University (Social Science Edition). 2018.
Books:
Adoption Intention of Green Innovative Products: A Case study of New Energy Vehicles, Tianjin Academy of Social Sciences Press. 2016.
Honors and Awards:
[1] Xuzhou 13th Philosophy and Social Science Outstanding Achievement Award, Second Prize (1/1). 2019
[2] Jiangsu Provincial Social Science Application Research Excellent Project Outstanding Achievements Award, Second prize (1/3)